Congratulations! The hard part is done: your expertise, time and passion are now condensed into a digital product ready to be sold. You have configured your Payslak store, and now... silence.
It’s a step all creators know. How to turn your work into income? Forget about complex marketing strategies. To start, the key is to focus on simple and authentic actions. Here are 3 concrete strategies.
Strategy 1: Activate your "Circle of Trust"
Your first customers are often closer than you think. These are the people who already know you, trust you and believe in your work. Their initial support is crucial for sales and to get valuable testimonials.
how?
- Personal announcement: Post a message on your personal profiles (Facebook, LinkedIn, WhatsApp Status) proudly announcing the launch of your product.
- Direct contact: Identify 10 to 15 people in your network (friends, former colleagues) who might be interested and send them a personal message.
- Share your link: Share the direct link of your Payslak store. The simplicity of the purchasing process will encourage them to finalize the transaction.
Strategy 2: Proof by Value
Before you ask people to buy, show them what you can do. Offering value for free is the best way to build a qualified audience and prove your expertise.
how?
- Create a "satellite" content: Choose a small topic of your paid product and offer it for free (a short blog post, a 5-minute video tutorial on YouTube, etc.).
- Distribute it: Share this valuable content on your social networks.
- Call to action: At the end of your free content, include a clear call to action to your full product on your Payslak store.
Strategy 3: The Launch Offer (Create Urgency)
An offer limited in time is a powerful psychological trigger. She encourages interested parties to take action now, rather than postponing their purchase.
how?
- Define your offer: Offer a launch discount (ex: "-25%") for a limited time (ex: "the first 72 hours").
- Create the code: From your Payslak dashboard, you can easily generate a promotional code.
- Communicate the emergency: Announce your offer on all your channels, insisting well on the end date and time. "Launch offer! -25% until Sunday evening with the code LANCEMENT25.
Conclusion: Do not expect perfection, seek progression.
The key is not to be a marketing expert, but to be authentic and talk to those who need your solution. Choose one of these three strategies, apply it this week, and start building the momentum that will transform your talent into a sustainable activity.